Dear GTM Community,
In episode 8 of the GTM Vault Podcast, I had a compelling discussion with Mariane Bekker, CTO, Investor, and Managing Partner at Founders Bay, and a leader in the tech industry. Mariane’s extensive experience in engineering and her mission to empower women founders provide invaluable insights into building inclusive tech communities and scaling startups.
Key Takeaways from Our Conversation:
Mariane's Career-defining Moments: Mariane’s journey from a web integration engineer at Manila to leading engineering teams at Rocksbox and Mindbody shaped her leadership skills and commitment to diversity. Her experience scaling engineering teams while maintaining gender diversity is particularly noteworthy.
Inspiration Behind Women Founders Bay: Motivated by the lack of representation and support for women in tech, Mariane founded Women Founders Bay. The community quickly grew to support over 300 women-led startups, offering resources, networking opportunities, and mentorship.
Overcoming Challenges for Women Founders: Mariane highlights the barriers women face, especially in securing funding and accessing resources. Women Founders Bay addresses these issues by organizing pitch events, providing legal advice, and facilitating investor introductions to empower women entrepreneurs.
Scaling Engineering Teams: At Mindbody, Mariane successfully scaled the engineering team while ensuring diversity, demonstrating the importance of meticulous planning and unbiased recruitment processes.
AI and Innovation in GTM Strategies: Mariane is enthusiastic about AI's potential to enhance B2B productivity, sharing how AI has revolutionized MVP development, making product launches faster and more efficient.
Advice for Aspiring Founders: Mariane emphasizes the importance of building strong networks, continuous learning, and confidently asking for what you want. She advocates for increased visibility and leadership roles for women in tech and venture capital.
Conclusion
Mariane Bekker’s insights offer a roadmap for navigating the tech industry, from creating diverse teams to supporting women founders. Her strategies and experience are crucial for anyone aiming to drive impactful change in their field.
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